Archive for May, 2010
Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development
Tuesday, May 18th, 2010As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile.
This week we share some Dos and Don’ts for your Fan Page community development focusing on the savoir vivre of this media.
7 [...]
Web SEO Analytics
How to Use YouTube for a Marketing Advantage Like a Pro
Monday, May 17th, 2010Self-expression and passion is a major motivation for web designers, developers, and all freelancers. And we’re not talking about the superficial “cheer-squad” excitement. We’re talking about deep, unique, bold passion with a sweet, addictive flavor. Nothing beats the satisfaction of being able to design and develop websites to be proud of.
Another goal is to ensure user satisfaction – to be able to present the readers what they want, to the highest degree. And ultimately, people want rewards (who doesn’t!) in whatever form whether self-satisfaction, recognition, or yes, yes… financial gain.
A successful person knows these goals of self-expression, user satisfaction, and the rewards that come along with achieving them.
Thinking over it carefully, all these big words…I can only think of one thing – YouTube.
What is YouTube?
Key Statistics:
- YouTube is monetizing over 2 billion video views per week globally
- 24 hours of video gett uploaded every single minute.
- Average person spends 15 minutes a day on YouTube.
- 70% of YouTube’s traffic comes from outside of the U.S.
Seriously, who doesn’t know about YouTube? Everybody knows YouTube, unless you’ve been purposely avoiding the internet for the past 5 years!
YouTube is the home for online video, a popular free video sharing website, an online video streaming service that allows anyone to view and share videos that have been uploaded by YouTube members.
That’s all well, but for designers and developers and freelancers alike, you can think of YouTube as a massive collection of opportunities. Looking back at the stats, think of how much traffic a very effective 10 minute video can generate. And not just traffic, we’re talking about traffic that converts! And that’s not all, be creative, there are tons of way to effectively use YouTube.
How to REALLY leverage YouTube?
Maria Andros – “The Video Marketing Queen” and creator of “The Social Media Traffic Blueprint”, personally feels that video is one of the fastest ways to connect with your target audience and to build good relationships with them and the reason that video is so powerful is because 90% of communication is non-verbal. Furthermore she emphasizes that YouTube is probably the fastest way and one of the most powerful tools in the social media realm. Twitter was number two for her, followed by Facebook.
And I agree with the Queen, there’s a huge difference between videos and articles. If I were a target audience, I’d prefer watching someone demonstrate how to properly train my dog, rather than reading an article about it. Video marketing is definitely advantageous because people can see body language and self-expression.
So here’s a list of just a few ways to really leverage YouTube’s boundless opportunities for starters (and experts).
1. YouTube and Stealth Marketing
Let us think like the average, everyday person. What if someone knocks on your front door and gives you a “sales pitch”, would you be interested in buying the product? Chances are, you won’t be interested in the product once you recognized you’re being “pitched” to.
This is very important in the marketing industry. How can you generate leads if you can’t generate traffic from your videos because people don’t want to watch them because they know it’s a sales pitch? How do we get the audience and potential consumers to voluntarily watch our videos?
The answer’s pretty simple, be stealthy. Make your video so interesting, so funny, and so rewarding that people share it with their friends without them noticing your sales pitch. There have been many attempts at stealth marketing in real life. This, for example, uses stealth marketing in real life.
Same principle applies when it comes to video clips. It needs to be simple and brilliant to work. Funny and cute video clips are more appreciated by the majority of people and tend to be shared on social networks where the audience is very wide. You might have enjoyed a video on YouTube and you’ll never know that you have been sold a product.
2. YouTube and You Too! Recruiting Employees through YouTube
Have you seen Google’s Recruitment Video? (It’s on the list below). YouTube gives opportunities for employers to recruit great employees. Employer’s can recruit very well using YouTube because they can actually present how amazing it is to work for their company instead of just letting the readers imagine how it would be to work with the company.
YouTube is also a place where you can market yourself. Look at Justin Bieber and other stars who have been discovered through YouTube!
3. 21st Century Market Research
Do you know that there’s a YouTube “Insights: Statistics and Data” feature? Well, rejoice dear marketers. Now you know that you can conduct your own marketing campaign through YouTube! This is one area that many web marketers fail to fully explore and exploit.
Before you spend a dime on your campaigns, YouTube can help you decide whether or not your product is worth spending your time and money creating.
Here’s how it works. Do some keyword research to know what the world is looking for, then make a short 3+ minute video using that keyword.
Putting it simply, YouTube has this Insight feature where you can:
- Test new product ideas.
- Learn what’s the trend right now.
- Learn what portion of your video grabbed the most attention.
- See the demographic profile of your product.
- View the traffic your video is generating over time.
- See which videos are winners and which ones are not.
These are just a few of YouTube’s never ending opportunities. Very handy, especially for start ups in the internet marketing industry that intend on staying in this harsh and competitive age of marketing.
To help young, aspiring internet marketers, here are some channels and videos that have been REALLY using YouTube and have been really successful.
1. The Pepsi Refresh YouTube Channel
For overall campaign, and successful use of graphics for a Pepsi brand, this Pepsi Refresh Campaign is very popular. Plus it is an amazing example of successfully encouraging the audience to comment, share, and subscribe.
2. Google’s Recruitment Video
A very great example and inspiration for young marketers. When recruiting potential employees, all you want to do is to show them what it means to work for your company. And Google has been really successful at that.
3. The Annoying Orange
Who hasn’t heard of the annoying Orange’s taunting, frequent burping, pestering, puns, and wordplay. Dane Boedegheimer (Daneboe), creator and voice of The Annoying Orange is a beautiful example on how to amass more than 380 million views on YouTube using a comic, absurd (the good kind), and incongruous quality causing amusement.
4. Kevjumba
Try and search in google “kevjumba is” and you’ll find some nasty google suggestions. But then again, go to his page and you’ll find his fans sticking up for him in the comments. This is a great example of how to get subscribers and see how loyal they can be.
5. The Philip DeFranco Show
This guy is successfully using YouTube as he hosts a fun, talking-head commentary show. Gathering 490,912,126 total upload views, Philip DeFranco is a great example for young video marketers.
So there you have it, if you’re not marketing using YouTube yet, you might want to reconsider that now.
YouTube’s not just a massive collection of Justin Beiber or Lady GaGa videos. When you have a site, a product, or service that you wish to market on the internet, then you probably know and even used various methods and techniques that would help you boost traffic to your website. A lot of internet marketers invest countless hours on increasing their sites’ ranking around search engines, writing on forums, or even driving traffic through pay-per-click. Then again, successfully using the powers of the biggest video-sharing website, YouTube, is perhaps the best way to market your business and exponentially increase your sales.
Again, Over 2 billion views per day, average person stays 15 minutes a day on YouTube, and 70% of YouTube’s traffic comes from outside of the U.S.
That’s just way too enticing to ignore!
1stwebdesigner – Graphic and Web Design Blog
3 Top Commentators WordPress Plugins
Sunday, May 16th, 2010The ability to track who the top commentators are on your WordPress blog is very useful for many reasons. There are plugins that are designed to help you accomplish knowing who these top commentators are.
Top Commentators Widget – This is a great plugin widget that allows you to display the top commentators on your WordPress blog site sidebar. This is a great way to help them get recognized if they have contributed a lot to your blog comments.
Top First Commentors – This plugin is designed to show the top first commentators on your WordPress site. The number is easily tracked by your WordPress blog automatically and placed on the sidebar for readers to view.
Comment Analysis – This plugin is more of a suite of tools able to track and monitor a large amount of comment statistics. Amongst this, you can also track the top commentators on your WordPress blog.
Related posts:
- 7 Twitter Plugins for WordPress
- 5 Download Manager Plugins for WordPress
- 5 Analytics WordPress Plugins
Freelance Action Script 3 Developer
Friday, May 14th, 2010POSITION: Freelance Action Script 3 Developer
COMPANY: Stonehouse Media Incorporated
LOCATION: Lambertville, NJ
REQUIREMENTS: 2+ years of Action Script and Flash experience. Bachelor’s Degree or currently working towards.
DUTIES: Working with an Art Director creating custom audio/video incorporation, motion graphics, games & websites.
Additional Skills: HTML 5 and mobile device development.
COMPENSATION: Based on experience level ranging from – per hour.
HOW TO APPLY:
__________________________
Jason Jammer
Art Director
Stonehouse Media Incorporated
www.stonehousemedia.com
www.stonehouse.tv
Order Now: Brand New Nikon D90 Camera With Lens 18mm-200mm
Thursday, May 13th, 2010Selling Details:
Shipment :We ship anywhere.(Fedex/Dhl/Ups)
Delivery Time: 48-72 hrs (2-3 days)
Our company is registered and Endorsed by the USA and United Kingdom law and Enforcement agency.
Notes: New Mobile Phones and Cameras Available in stock
Contact Person: Alfa Darjono
HOTMAIL: fg_shopwise@hotmail.com
YAHOO: fg_shopwise@yahoo.com
GMAIL: fgshopwise1@gmail.com
SKYPE: fg_shopwise
Nikon D90 DSLR Camera
SLR – 12.3 Megapixel – 5.8 x optical zoom with Zoom-Nikkor Zoom lens -18mm-200mm
EN-EL3e Rechargeable Battery
MH-18a Quick Charger
DK-5 Eyepiece Cap1 DK-2
Rubber Eyecup
UC-E4 USB Cable
EG-D2 Audio Video Cable
AN-DC1 Camera Strap
BM-10 LCD Monitor Cover
Body Cap
BS-1 Accessory Shoe Cover
Software Suite CD-ROM
Amount: 0USD
Interested Buyer’s Should contact sales Manager Alfa Darjono with our e-mail below:
HOTMAIL: fg_shopwise@hotmail.com
YAHOO: fg_shopwise@yahoo.com
GMAIL: fgshopwise1@gmail.com
SKYPE: fg_shopwise
Beyond Black and White Hat SEO
Wednesday, May 12th, 2010If you haven’t seen it yet, there’s a new article up on Search Engine Land called “The Two Sides of SEO”. More for natural search than mobile enthusiasts, as it is my first SEL post focused on SEO without a mobile slant; but if you’re interested in how two people who call themselves SEOs can lead completely different professional lives, then it’s definitely worth a read.
Thanks, as always, for reading.
Natural Search & Mobile SEO Blog
Website Optimization
Monday, May 10th, 2010When you’re building a new website or completely renovating an old one, it’s important to create your design in a search engine friendly way. The choices you make are going to be with you for a long time and errors will be very time-consuming to repair at a later stage. In other parts of this [...]
SEO Rescuer.com
Sample Maker or Factory That Has Bikini Experiance (Downtown Los angeles)
Sunday, May 9th, 2010We are a growning company and need another factory or at least a sample maker to make samples for our new line and if they do a good job, possibility for future work.
Job posting from: Graphic Design Jobs
25 Tasty Restaurant and Food Websites to Inspire You
Saturday, May 8th, 2010Restaurant and food related websites are always inspiring. Elegant layouts and beautiful images are pretty common to this kind of site. Last year we showcased 40 Tasty Restaurant Websites to Inspire You and since then, there have been plenty of good food related websites released. So we decided to gather a fresh list. Once again, you will be able to see beautiful photographs, colorful layouts, and elegant typography. From restaurants to bistros and catering, there are several tasty examples here to please your eyes. Enjoy!
BBQ War
We are a group of guys and gals who love to barbecue.
Oregon Food & Drink
Looking for foodie finds in Oregon? This is the right place to be.
East Village Eatery
We love the East Village.
Jam Restaurant
937 N. DAMEN AVENUE – CHICAGO, IL 60622
Woki Tokee
Woki Tokee, we love noodles!
Leaf Tea Shop & Bar
Leaf is born out of a love of tea and music.
Benito’s Hat
Inspired in the heart of Mexico, made fresh in the heart of London.
Piz’za-za
Celebrating 15 years of service (1994), the Piz’za-za Restaurant and Wine Bar, located in the heart of Old Hull in Gatineau, enjoys a faithful and ever growing clientele.
Easy Bistro & Bar
Chattanooga meets Old World comfort food. Easy offers the best of French Bistro dining: delicious yet affordable, stylish yet friendly.
Keith Homemade Cakes
We’re committed to continuing the Keith Cakes tradition in Bayside and we still produce our fabulous range according to the original recipes.
Suplicy Cafes
The Suplicy’s family involvement with coffee dates back to 1879, when a coffee brokerage business was established in Santos. Throughout the 20th century we followed the inumerous market changes, aquiring experience and knowledge on Brazil’s many producers, the quality and potential for Brazilian specialty coffee.
Green Onion
Started in 2000, Green Onion is the realization of Mr Asif Iqbal’s passion for quality food. And he firmly believes that quality need not always have a massive price tag.
G2
Geogeske, commonly known as G2, offers guests a fun and casual dining experience. The locally owned neighborhood favorite boasts a menu full of mouth-watering appetizers, comfort all-American favorites, and delectable desserts.
Kraft Foods
Kraft Foods recipes.
Catered by Kate
I am a Bristol based caterer offering a friendly, flexible and imaginative catering service with affordable prices.
Chipotle
At Chipotle, we aim to do a few things but do them exceptionally well. When Chipotle first opened its doors in 1993, the goal was simple: to serve high quality, delicious food quickly with an experience that not only exceeded, but redefined the fast food experience.
Napoli Centrale
Napoli Centrale Pizzeria & Spaghetteria
Yogoberry Brazil
Italian non fat frozen yogurt.
Waiter on the Way
We are Fort Wayne’s premier restaurant food delivery service. We make it convenient to have your favorite meals from Fort Wayne’s favorite restaurants delivered to your home or office without all the hassle and effort of doing it yourself.
Chateau des Sept Tours
Chateau des Sept Tours – Gourmet Restaurant
The Square
The Square Restaurant
Tom’s Kitchen
solegiallo
Solegiallo – Catering Services
Wild Ginger
Wild Ginger Restaurants, Private Events and Catering
Blush Organic Frozen Yogurt
Source:
The Best Designs
Site Inspire
Awwwards
5 Popular Posts WordPress Plugins
Friday, May 7th, 2010Allowing your WordPress blog readers to know which of your posts are most popular is a great way of focusing more traffic to your most important posts. This is very useful in providing a link to these posts when you want these great posts to be seen more often.
JAW Popular Posts Widget – This plugin is a great addition to any website as it provides the ability to have a widget on the sidebar that provides links to your most popular blogs. This is very useful towards having an easy way to promote your best posts.
WordPress.com Popular Posts – This is a sidebar plugin that offers the ability to have the links to your most popular posts available to any and all readers who visit your WordPress blog.
Most Popular Posts – This is a sidebar widget that offers your popular posts within the sidebar. It is easy to implement by simply installing and turning it on for your sidebar.
Popular Posts – This is a plugin that has many customizable options to output your most popular blogs. This can be put anywhere on your page including the sidebar if needed.
WordPress Popular Posts – This widget allows you to place a list of popular posts in the sidebar and can be formatted by the WordPress blog owner to work as they wish.
Related posts:
- 7 Related Posts Plugins for WordPress
- 7 Cache Plugins for WordPress
- 5 Sticky Posts WordPress Plugins