Archive for October, 2010
Differences in Mobile Smartphone Ranking and Desktop Web Ranking in Google Search
Sunday, October 17th, 2010In the past six years I have listened to a number of SEOs who I otherwise respect claim that the smartphone listings in Google and desktop Web listings are the same. Rand Fishkin is really just the latest in a long line with his 2011 predictions. Most of the people who claim this, however, usually just eyeball the results and assume they’re the same, which isn’t the most scientific way to arrive at the truth.
To try to get at a better understanding of whether or not the desktop web results are the same for the smartphone results, I’ve analyzed Google webmaster tools data, which includes both smartphone and Web rankings. If the results are actually the same, average ranking for mobile smartphone results and Web results should theoretically be the same as well. To test this hypothesis, I analyzed Google Webmaster Tools data for a month across several clients.
Details on the data analyzed
Source: Google Webmaster Tools
Mobile (smartphone) and Web Queries in the United States between 11/21/10 and 12/21/10
Random sampling of clients from various industries and with varied traffic levels: b2c non retail, b2b, local retailer, online retailer, local non-retail
No clients with mobile sites or mobile specific content
List of 25,582 total queries, contain 24,061 unique keywords across 5 domains
1,118 of these unique keywords contain position data for both mobile and desktop, and were analyzed for the study.
What I discovered is that while 13.42% of the queries have the same ranking in desktop results that they do in smartphone results, the great majority of the queries do vary slightly. Nearly a quarter of the listings vary by two positions or more, which in the limited real estate of smartphone screens might as well be page ten. And for a small percentage of the listings, the difference in ranking can be as much as ten positions or more.
The next time you hear someone claiming that smartphone results and desktop results are the same, please correct them, as appearances can be deceiving. In fact, there are variations in ranking for the majority (86.58%) of smartphone queries.
There are a few factors that are responsible for the variations in ranking, and without getting into the predicted “negligible” effect of mobile on SEO, I will say that SEOs who want to do well in mobile search results need to understand how these factors might affect their listings in Google smartphone search results:
- Local results more likely in mobile, so Google Places listings sometimes appear higher in results than they do in desktop, and domains with local intent more likely to appear
- Positions of vertical results likely different in smartphone results
- Blended mobile ranking algorithm for mobile queries
- Android Market or iTunes results for queries that include “download” or “app”
- Brand and store filters don’t currently occur in mobile smartphone search
- If CTR and bounce rate data is used to determine ranking in smartphone results, CTR and bounce rate more likely to vary in mobile smartphone listings, as listings in search suggest, abbreviated title line breaks and descriptions, unusable desktop sites in mobile results, increased engagement of mobile users and the variations in ranking mentioned above are all likely to change click through rates and bounce rates for smartphone searches
More to come in the New Year! See you in 2011 for more mobile SEO.
Natural Search & Mobile SEO Blog
LeWeb: The biggest European Internet Event
Saturday, October 16th, 2010The LeWeb, one of the biggest and most popular Internet Events of Europe, will take place in a few days (December 8th & 9th) in Paris. It will be attended by more than 2500 Online Marketers, Entrepreneurs, Investors, Bloggers and Journalists and it will bring together the most influential people of the Internet ecosystem. Focusing [...]
Web SEO Analytics
Affordable superspeciality Eye Care (23 / Offering)
Friday, October 15th, 2010 Modern Ophthalmology is a highly specialized branch. The aim of Infiniti Eye Hospital is to provide affordable superspeciality eye care.
visit www.infinitieye.com
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Search Engine Optimization 101
Friday, October 15th, 2010Some of the best sites optimization is done with the most basic amount of SEO. What do I mean by basic well I am talking title tags, meta tags, and alt and title attributes. These four…
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Preserve Your Hearing with Next Gen Hearing Protection Devices
Thursday, October 14th, 2010Hearing protection devices are an absolute necessity in situations where noise levels are extremely high as exposure to noise can cause permanent hearing loss or tinnitus. TAGS: Ear plugs, Ear muffs, communication headsets, hearing protection devices,
Latest Articles in Technology Category on EzineMark.com
Taking the Social Media 30-Day Challenge
Wednesday, October 13th, 2010If you’re connected to me on Facebook, Twitter or Linkedin, my status updates will be tumbleweeds for the next 30 days.
As Matt Cutts says eloquently in his call for a digital cleanse to start off 2011, “if you want to fill five minutes, Twitter is a great way to fill 35 minutes”. I’m more active on Facebook than Twitter, but more active on both than I’d like to be. And no offense to any of you that I’m connected to, but the signal to noise ratio on both networks has me scrolling through a lot of irrelevant information before I finally get to something worth sharing.
I have a number of things that I’d like to achieve in 2011, including publishing a book on mobile SEO that I’m writing, and taking a social sabbatical will theoretically help me to be as productive as I want to be.
Still connected via email, Google Reader and mobile, for those of you that need to get a hold of me. For everyone else, Happy New Year, and I’ll see you back on the graph in February!
Natural Search & Mobile SEO Blog
5 Things to Consider Before You Buy a Tablet Computer
Tuesday, October 12th, 2010When Apple launched the iPad almost a year ago (April 2010), writers and enthusiast were certain that laptops and netbooks would be pushed aside. One article I read stated that it was the end of the netbook as we know it. But was it? TAGS: mobile marketing, marketing, ereader, gadgets, ipad vs android, tablet computer
Latest Articles in Marketing tips Category on EzineMark.com
Twitter & Facebook links affect SEO on Google and Bing
Sunday, October 10th, 2010Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing.
As we recommended in a previous article “How to Speed up Search Engine Indexing”, social media links can help you speed [...]
Web SEO Analytics
Dell Laptops Price in India
Saturday, October 9th, 2010A laptop computer is a convenient portable computer for mobile use. It has achieved the extreme fame with guys who travel for a long and often. TAGS: Dell Laptops Price in India, Dell Laptops Price, Dell Laptops, Dell Laptop, Dell Laptops in india,
Latest Articles in Technology Category on EzineMark.com
audio video monitor (17 / Offering)
Wednesday, October 6th, 2010 
audio video monitor
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With ( Motion Detector )
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Kit Inside
* Led Tv
* Lcd Tv
* Photo Frame
* Big Speaker
*dummy Fax Machine
*dummy Printer
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or meet personally :9:00 a.m. to 6:00 p.m.
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