Archive for August, 2011
Asian Scales. Looking For Franchiser In All Over India
Wednesday, August 31st, 2011Bis114we Ma Ufacture A D Supply Jewellery Weighti G Scale Table Top Weighti G Scale Platform Weighti G Scale Electro Ic Trolley Weighti G Scale A D Various Other Weighti G Scales We Are Looki G For F…
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Mobile SEO Best Practices and Smartphone SEO Tips for 2011
Tuesday, August 30th, 2011Although I am passionate about mobile SEO and can talk about the details for hours (in fact, I do every month on this blog and in my Search Engine Land column), I would imagine most people who are searching for it are not specialists, but building a mobile site or thinking about building a mobile site and want some direction on how to optimize their content so that it remains visible in search engines. The problem is, when you look for mobile SEO best practices online, you get very basic tips, many of which no longer apply to the smartphone-ridden mobile SEO world of 2011 (e.g. this site that hasn’t been updated since two years before the iPhone was released), and many of which are contradictory. If you’re looking for mobile SEO best practices, follow these to make sure your content is as visible as possible to mobile searchers.
Though I believe these are the best of the best practices available, take them for what they’re worth. Best practices are fine for DIY projects and those with smaller sites just trying to compete, but if you represent an enterprise-level organization and you actually want to be optimized for mobile search, the best practice is to consult a professional. I’ve been at this since 2005, am writing a book on mobile SEO, am teaching a course in mobile SEO for MarketingProfs University’s Search Marketing School and am available for hire by contacting Resolution Media today.
These are my top 25 mobile SEO best practices:
1. Avoid transcoders (e.g. Usablenet) and hosted mobile solutions that don’t allow you to customize things like under which domain the site is hosted or which pages get indexed. This could add a lot of irrelevant content to the index which will make it difficult for engines to index your entire mobile site.
2. Don’t develop an app until you’ve developed a compelling mobile web site. Apps have limited reach, are only returned in search for app-specific navigational keywords and the link equity for the app benefits app stores rather than your site.
3. Use Google Adwords Keyword Tool, Google Webmaster Tools search query data and keywords in web analytics to better understand your mobile user. Compare mobile search volume, impressions and traffic to desktop search volume, impressions and traffic to determine which keywords and concepts are most relevant to a user accessing the site from a handheld device. Mobile users search differently, and if you don’t do separate keyword research, you could be missing opportunities.
4. Use Quantcast or other demographics measurement tool to understand the demographics of a mobile user in your industry or on your site, which could differ greatly from the desktop user. Case in point: Major League Baseball’s mobile site is older and less affluent than their desktop site. Putting targeted messages in front of their mobile users based on assumptions about desktop demographics is unlikely to be effective.
5. Develop a searcher persona of a mobile or tablet user based on keyword, demographic, technographic and/or psychographic research. Motivations and interests of this user should be the basis of mobile wireframes. This will allow you to build content that will be of value to this mobile user, as that’s the only type of content that is able to be optimized for smartphone search. Wireframe the mobile site, identifying which content is relevant to mobile users and which content is being reformatted for these users from the desktop.
6. Build mobile site at domain.com/mobile. Buy and permanently redirect .mobi domain and permanently redirect all popular variations of mobile URLs to this subfolder. While m.domain.com subdomains are the most popular variations of mobile URLs, and any variation (including dotmobi) can be optimized for search, adding a subfolder instead of a subdirectory is the only option that uses the full trust and authority of the root domain, which could help in ranking. Not building a mobile site and only formatting desktop content could make your brand less visible in search engines for navigational queries from users looking for branded mobile content.
7. Develop mobile site in HTML5 for smartphone and tablet users. Site should be text-based, with enough keyword-rich text to convey the relevance of the page to search engines. Use progressive enhancement mobile design strategy to ensure content is accessible to feature phone users and search engines. Mobile boilerplate is a standards-based HTML5 template for creating mobile web apps that works well for optimized mobile sites.
8. Desktop pages should be made accessible to mobile searchers through handheld CSS. If desktop pages are transcoded on a separate URL, use canonical tags to pass link equity back to desktop pages with equivalent content. I believe there’s value in creating pages specifically for mobile users in addition to presenting desktop content, but if you decide to format your desktop content for mobile access, use canonical tags or handheld CSS or you may split the link equity between two URLs.
9. Create unique and keyword-rich title tags for your mobile content that doesn’t exist on the desktop. This is a best practice in traditional SEO, but agencies who build mobile sites are usually not focused on mobile SEO and often miss the most basic building blocks of SEO.
10.�Do not block your mobile site from desktop or mobile crawlers with robots.txt. Identify duplicate content with canonical tags and allow both crawlers total access. Blocking a mobile site from traditional Googlebot with robots.txt could make it invisible to smartphone searchers entering navigational queries.
11. Use canonical tags for all necessary duplicate content, including carrier-themed pages, which are common in mobile design and development. Not doing so could split a site’s link equity and make it more difficult for relevant content to rank.
12. Build links from other mobile sites and desktop sites that discuss mobile content. Link equity is a ranking factor in mobile search, and not building links could make content less authoritative and less visible in search. The following are tactics for building links to mobile sites:
- Link out to mobile content to increase awareness and incent organic reciprocation.
- Link to mobile site from desktop site. Many sites say “visit our mobile site from any mobile browser”, which is a missed opportunity to help the search engines understand where the mobile site is located.
- Advertise mobile content to mobile specific audience on mobile sites and in a mobile context
- Use mobile domain, URL or QR code when appropriate in offline advertising in mobile context
- Include footer link to desktop site. Don’t force users to view mobile content
13. Use tel link and unique mobile 800 numbers to track conversions separately on your mobile site. This won’t help in ranking, but it will allow for proper monetization of mobile search, which can help secure additional funds and facilitate the mobile SEO process.
14. Avoid black hat tactics and schemes designed to artificially inflate ranking. True in white hat SEO, true in white hat mobile SEO. Black hat or gray hat SEO carries a high degree of risk for people who look to SEO best practices lists for their optimization advice. Doing it incorrectly could result in de-indexing, lost revenue, and public humiliation.
15. Avoid Session IDs. Session ids are a major indexing problem, whether mobile or desktop content, but it’s more prevalent in mobile SEO because of the problems with tracking mobile feature-phone traffic. If you must use session IDs, use parameter handling in Google and Bing Webmaster Tools to exclude the session IDs from the index.
16. Avoid drop down boxes without text equivalent. This is not just a mobile SEO best practice, but it’s more prevalent in mobile sites since designers are more text-averse.
17. Create mobile sitemap(s) for mobile-specific content. It’s not necessary to put transcoded pages in the mobile sitemap. Some research (epub format) indicates that mobile sitemaps could help with faster indexing and ranking of mobile sites.
18. Use robots.txt file or password protection to exclude secure content, and include a link to mobile sitemap in robots.txt file. This could help the mobile site get indexed faster.
19. Verify site in Google and Bing Webmaster Tools, and exclude extraneous parameters that cause crawl problems. This could help the mobile site get indexed faster and reduce crawl problems.
20. Include enough on-page text to convey relevance to search engines. Mobile usability gurus are in favor of eliminating text on mobile sites, but some keyword-rich text is necessary to convey the page’s relevance to search engines. Reduce, rather than eliminate on-page text.
21. Optimize page speed. This is a best practice in traditional SEO as well, but Google sees speed as even more critical in mobile search. Additionally, this could result in a better user experience, which will result in more links, word of mouth and conversions.
22. If possible, validate the site using Ready.mobi or the W3C Mobile OK validator. Validation by itself is not a significant factor in ranking, but can make the site more usable, which (like #21) will inspire repeat visits and links.
23. Create and optimize mobile applications before submitting to Android Market and the App Store. Because apps are discoverable in Google search when users enter download and apps along with popular non-branded keywords, optimize using variations of these keywords. Use Chomp top search queries and Yahoo! app store search suggest to understand app store search behavior and keywords.
24. Optimize social media profiles, images, maps (e.g. Google Places page(s)) and other mobile content for mobile-specific keywords. Optimizing images will help with Google Goggles and other mobile visual search or augmented reality search engines. Social users and local users are often mobile, so optimizing these assets for the words that mobile users are searching on increases relevance of the content and could make it more visible to this growing social local mobile (SoLoMo) segment.
25. Find information sources you trust and test new best practices to validate their efficacy. Because mobile search is a newer and still emerging field in 2011, there are many “experts” who give false information that sometimes does more harm than good. The field is also changing rapidly, and has evolved from meaning “how to optimize a wap site” to “how to market effectively to tablet, smartphone, featurephone and other users of mobile devices who search” in four short years. Subscribe to this blog, read Mobile Mondays and see my updated list of trustworthy mobile SEO resources for the most accurate and timely information on mobile SEO.
Natural Search & Mobile SEO Blog
Best India Defence portal for Indian defence News
Tuesday, August 30th, 2011Indian youth is taking interest in Indian Defence News and strategic affairs , these days. Bharat defencekavach is an India defence portal is trying to fill this void be catering to the indiareaders anindepth and socially relevant look on Current Indian affairs. TAGS: indian defence news , defence news , navy news , airforce , aircraft
Latest Articles in Technology Category on EzineMark.com
A Quick Guide To The Identity Protection Services Offered By TrustedID
Tuesday, August 30th, 2011A number of people are not aware that credit companies sell the credit information they obtain to any company that validates a reason to purchase it. The comforting thing to know is that FACTA was passed in 2003 which now forces the credit reporting bureaus to allow you to place a Fraud Alert on your credit profile. This legislature also forces lending institutions to take the necessary measures to verify your identity before they loan anyone an amount of money using your identity. There are some other interesting facts contained in this trustedid reviews for you to consider.
Something else that many people never consider is that their medical information can be stolen. Thieves are using other people’s identities to have major surgery and expensive treatments. You should consider checking up on your medical information to make sure there are no errors and then track down how they appeared. This could threaten your life if a thief were to have blood work and the new typing changes your record blood type. You could die as a result of this fraud if you ever need a blood transfusion.
Identity theft adds up to over $200 billion dollars in lost revenue each year. This has caused them to open their own Fraud Alert departments where they spend millions a year and have tough corporate lawyers tracking down and prosecuting the criminals. There has never been a more important reason for you to closely monitor your credit report and any other vital records. And educating yourself about how to prevent identity theft is just as important.
There are some things you can do to help protect yourself while deciding on which monitoring service to use. Check with your bank about getting a bank deposit box and keep all your important papers such as birth certificates, deeds, marriage certificates, social security cards, passports, loan applications, financial and health cards and any other documents which might have information on them which can get into your credit accounts. Shred everything else that is not needed. You also need to shred the envelopes your bills arrived in, as well as destroying any labels on medications, or other bottles.
TrustedID monitors all three bureaus to notify you if there are any changes, and alerts you when there is any activity, and you get a credit report from each bureau. The Fraud Alert Reminder lets you know when your alerts are due to expire before the 90 days.
Your medical information is monitored to ensure that it was you or someone else in your household who has just received treatment. And you can lock your credit by putting a “freeze” on all of the bureaus.
They offer a million dollar warranty that pays legal fees, re-application fees, other losses from theft damage, and lost wages for a maximum of 4 weeks or five thousand dollars. Their team of professionals handle the services to regain your credit and restore your identity as quickly as possible.
About 20% of the identity thefts are related to credit information, and the other 80% are involved with other forms of information stealing and manipulation. Considering that even your medical information is at risk of being stolen it could be the best time to find out more about the details found in this TrustedID Review. Learning about identity theft companies is your first step towards financial security, and your second is using a service like TrustedID.
Promoting Your Business Online
Monday, August 29th, 2011When you begin your web marketing work you first need to think about the targeted traffic. Targeted traffic involves all the visitors that come to your web source and who are really interested in your business, your products or services. Keyword research is a very essential thing that includes the techniques that help use to [...]
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Slide Users Are FURIOUS Google Is Shutting Down The Company (GOOG)
Monday, August 29th, 2011
Google is shutting down Slide, Max Levchin’s social apps company perhaps best known for the SuperPoke app. It also has a social game called SuperPoke Pets. And a lot of people love that game. Really love it…
Join Online Data Entry Job (ARSHAD)
Sunday, August 28th, 2011If you are in search of a genuine data entry job, your search ends here. Spectral Activities Online Data entry Job is the right option for you. It is only copy and paste job. Get 24-hour customer support and free online training facility. You can work for company all over country. For more details, call at 9235399801, 9235399802, 9235399803, 9235399804 or 9795330730 or email us at pacp94@gmail.com or visit us at www.spectralactivities.com AP01J483
Cosmetics Product Development Coordinator (Hollywood, CA)
Sunday, August 28th, 2011Napoleon Perdis Cosmetics, Australia’s leading make-up brand is establishing itself in the US and offering career opportunities based in Los Angeles to inspired, self-starters who are experienced and focused on their professional future.
Product Development Coordinator
•Manage day-to-day product development aspects of a project and scope.
•Effectively apply our methodology and enforces project standards.
•Minimize our exposure and risk on project.
•Ensure project documents are complete, current, and stored appropriately.
•Effectively convey our message in both written and verbal business development discussions.
•Effectively communicate relevant project information to superiors.
•Understand how to communicate difficult/sensitive information tactfully.
•Identify opportunities for improvement and makes constructive suggestions for change.
•Remain on the forefront of emerging industry practices.
•Brainstorm new product ideas with Creative and Product Development Team.
•Communicate with suppliers during development process.
•Ensure all new products meet Quality standards upon receipt.
•Stay current with trends and present ideas for new products.
•Work closely with Target and Planning Team to get NPSET new launch development samples out 2-3 months prior to launch.
•Ensure Marketing Team has PR samples and samples for internal education prior to launch.
•Manage the purchasing processes for all new and re-order products for both US and AUS markets.
•Communicate with suppliers during production up until receipt of product.
•Analyze and ensure correct prices and quantity with current schedule.
•Work closely with freight forwarders to get the products shipped to/from warehouse.
•Work with logistics team and suppliers to complete Free Trade and Supplier Agreements.
•Constantly monitor strengths / weaknesses of suppliers and source new suppliers to fulfill gaps.
•Work with executive members of the team in choosing colors, products, etc. on new product releases.
•Test and evaluate product samples and provide detailed feedback to Management and suppliers.
•Extensive internal and external follow up on packaging, product samples, pricing, PO’s, artwork, delivery deadlines, etc., for new and existing products.
•Work closely with Product Development team in communicating product specification requests to suppliers and organizing product samples to/from various locations.
•Work to stay apprised of industry trends and competitor products for pricing comparison, packaging, formulas, etc.
•Ability to communicate through email and telephone with foreign suppliers in an effective way to ensure project changes and requirements are being met.
•Proofread all artwork for unit cartons and components for all projects (new and re-orders), including spellchecking the cosmetic ingredients, checking the bar code and completing the Artwork Checklist.
•Organize and maintain the current and new inventory for all components and cosmetic samples from various suppliers.
•Organize and stay current on the supplier files, including paperwork from various conferences and cosmetic shows.
•Maintain potential projects, including sending samples to be matched, request pricing and keep samples on hand for future meetings.
•Develop timelines for specific projects and ensure that suppliers stay on the designated timeline.
•Ensure that the Product Development office is kept organized, clean and samples are readily available.
•Communicate with suppliers during development process and follow up regarding logistics.
Competitive compensation includes base salary, health, dental, vision, 401K and other benefits.
- Location: Hollywood, CA
- Compensation: Depends on Experience
- Principals only. Recruiters, please don’t contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.
Job posting from: Graphic Design Jobs
Saraswati Infosoft – Online Ad Posting Copy Paste Work
Saturday, August 27th, 2011Ad Posting is a big business in the Internet. Many large companies want to promote their website in the Internet. One of the best & easiest way to promote their website is by posting their advertisement in the online Classified websites. They need people to do this posting job. We collect advertisement from those companies and we distribute the jobs to the Ad Posters (Our Members). Hurry Up.!!!
Below 3000 Ads : Rs.2 Per Ad.
Call +91-9375041001 ( Saraswati Infosoft )
Visit http://www.saraswatiinfosoft.com/
Mail us : info@saraswatiinfosoft.com
Required Tele Caller Immediately – Madurai
Saturday, August 27th, 2011Required Tele Caller Immediately Madurai Qualificatio A Y Degree Dipolma Fresher Experie Ced Salary – Negotiable This Is Very Very Urge T Requireme T Locatio Madurai For More Deta…
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