Archive for December, 2011
LG’s 55-inch ‘world’s largest’ OLED HDTV panel is official, coming to CES 2012
Monday, December 26th, 2011
We only have a few more days left until the festivities truly kick off at CES 2012 in Las Vegas, but LG has already tipped its hand with a press release promising the “world’s largest” OLED panel for the show…
Mind-Bending Facts About Colour Perception
Sunday, December 25th, 2011Going by the principle “I’ll believe it when I’ll see it”, it’s normal that you would never think that things that are right before your very eyes are something completely different. Things like optical illusions created by simply associating colours and shapes in a certain way, or distinguishing seemingly identical shades just because of the way a language is built.
Have you ever thought about what exactly these colours are that we see in our everyday lives? They are so common, such a natural part of the world, that we take them for granted without feeling the need to delve deeper into the subject. Prepare to see the world through different eyes!
Newton and Goethe
Newton and Goethe have different ways of viewing the formation of the spectrum: the first sees light as being composed of colours, with darkness being the absence of light; the latter considers that they are formed through the interaction of light and dark, for example yellow is darkened white and blue is lightened black. While Goethe’s approach is more empirical and based on perception, he recognized the importance of magenta in the spectrum, and the fact that we use it as part of CMYK reflects that importance.
It’s important to remember that the two had different points of view when analyzing the respective phenomena, so it’s obvious that there are fundamental differences. Newton’s fundamental spectrum is, as we know, the rainbow and this is based on scientific analysis, while Goethe describes a symmetrical wheel based on perception and composed of six colours: the three primary and their corresponding complements.
Goethe further describes a difference between natural and chemical colours. The first category refers to those that are part of the fundamental spectrum described above, and are not a part of the object or material, thus the objects are colourless in the absence of light. Those that are not part of the spectrum fall into the second category and are a permanent characteristic of the object or material.
True Colours
However, scientifically, they are obtained from light and they correspond to different wavelengths which are perceived and processed by different cells in the eye. We humans have what is called trichromatic colour vision, meaning that we have three types of cells which aid us in segmenting the chromatic spectrum. This also implies that there are other types of colour vision, so think about it for a second: other beings may live in a completely different world than that which we know.
The absence of the aforementioned cells will render someone colour-blind, meaning that they cannot distinguish certain shades. You may now be asking yourself “Ok, but what does this have to do with design?” and the answer is accessibility. Using only colours to express contrast or emphasis can be problematic for someone with such a disability, as two shades with the same brightness and saturation, but different hue can appear to be identical.
As mentioned above, two colours may end up identical when completely desaturated.
All is not as it seems
On the topic of distinction, it has been shown that linguistic classification has a very important role in how we differentiate colours. The Himba people have a completely different system. Green, for example, may fall under different names, depending on the shade, and may be in the same category as a certain shade of red. Using the same example, dark green and dark red may seem nearly identical, while the same dark green may seem completely different from another close shade of green.
Perception greatly depends on the amount of contrast and light in the environment. As mentioned in one of my previous articles, brown is in fact a variant of yellow, orange or red but it may be perceived as such in higher contrast surroundings. Our interpretation of a colour can further change in the presence of gradients, as these tend to signal depth to the brain which also judges lightness (or darkness) by comparison.
The rectangle in the middle is actually one solid colour, but it appears to be a gradient because of the double contrast with the actual gradient in the background. Don't believe it? Use the colour picker tool and see for yourself!
Colour theory says that warm colours are “near” and cool colours are “far” because that’s the impression that the brain gets. Covering one eye with a coloured filter (let’s say red) and balancing a pendulum will make it seem like it is swinging in a circular pattern. The same basic principle is used in 3D movies by splitting the image into red and cyan layers which superimposes properly when wearing the special 3D glasses and give the impression of depth.
High-enough contrast along with a pattern can create optical illusions, just like those circles that appear to be moving. The main ingredient is powerful black and white contrast; it is thought that these two send different signals and activate opposing triggers in our minds, thus confusing it and creating the impression of motion. Another thing to take into consideration when designing: high-contrast patterns might turn into optical illusions and possibly make people look away.
If you move your eyes across the image, it will slightly move in waves.
A phenomenon called “afterimage” can occur in the retina, and this causes the brain to continue receiving an image, but as a negative. This happens if the image is large and over-stimulates the receptors, the natural “phasing-out” of visuals being too slow. It is also why we see dark spots after looking at a bright source of light; the opposite of light is dark.
Despite being such common elements, there is much more to it than meets the eye (literally). There are many underlying processes that occur in order for us to perceive colours the way we do, some of which we do not fully comprehend just yet.
1stwebdesigner – Graphic and Web Design Blog
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Sunday, December 25th, 2011Digital Conversion Production Manager with publishing industry ex (Midtown)
Saturday, December 24th, 2011Major Media Company seeks a Digital Conversion Production Manager for an immediate long term contract position.
Applicants must have experience working in the book publishing industry!
Project is to liaise with Digital Conversion houses and ebook publishers to manage the workflow as the company prepares their print ready files for ebook distribution. The Manager will also liaise with the ebook distribution partners in scheduling content ingestion, oversee approvals, help troubleshoot issues, and maintain spreadsheets and databases.
Candidate should have knowledge of different publishing file formats for both print and digital (InDesign, Quark, pdf, Mobi, epub, etc) and understand metadata and fixed layout formats.
Please forward your resume as a Word document for immediate interviews
The hourly wage is per hour.
- Compensation: per hour
- Principals only. Recruiters, please don’t contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.
Job posting from: Graphic Design Jobs
Mini Multimedia Projector with Micro SD (OOJ152_gp)
Saturday, December 24th, 2011Innovation has a new name Mini Multimedia Projector with Micro SD card slot and 2 gigabytes of internal memory. This revolutionary player projector is no bigger than your average cell phone! But it performs like a complete entertainment system http://smoothstuff.biz
Production Designer (South Suburbs of Chicago)
Friday, December 23rd, 2011Production Designer
Skyline Furniture is a Chicago based company that manufactures “to the trade” stylish, affordable, quality furniture for the home. Located in the south suburbs, we are looking for a full-time production designer to be an integral part of our team. We need someone who is organized, efficient, can take initiative, and willing to wear many hats when needed.
Essential duties and responsibilities:
• Image retouching, and color correction
• Take pictures of sample product
• Attend product photo shoots
• Organize and maintain image library. Provide images to customers, and sales force
• Create and manage product specification spreadsheets and database
• Update and maintain product catalogs
• Small scale design requests for packaging, pr, and sales department.
• Manage and prioritize work effectively
Skills
• Bachelor’s Degree in advertising, marketing, graphic arts or equivalent area of study
• Highly organized
• Able to work efficiently on multiple projects, and meet tight deadlines
• Great eye for color. and photography
• Expert in Photoshop
• Basic Knowledge of Microsoft Office, especially Excel
• Extremely detail oriented
Additional skills- not required but preferred:
• Basic web knowledge to help with updates to the website
• Basic knowledge of video production for web
- Location: South Suburbs of Chicago
- Principals only. Recruiters, please don’t contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.
Job posting from: Graphic Design Jobs
Circle the Natural Search and Mobile SEO Blog on Google+
Friday, December 23rd, 2011If you prefer to get your information and have your search results influenced by Google+, be sure to circle this blog there:
https://plus.google.com/u/0/b/116830155226800059190/116830155226800059190/about
Of course there’s always Facebook if you’re old school:
http://www.facebook.com/mobileseo
And RSS if you’re prehistoric like me:
http://feeds.feedburner.com/NSEOMSEOBlog
As always, thanks for following the natural search and mobile SEO blog– now in our fourth year of bringing you the truth about mobile and SEO.
Natural Search & Mobile SEO Blog
Several Technology Trends in 2011
Thursday, December 22nd, 2011Several Technology Trends in 2011 TAGS: Trend, hacker, attack, rampant, Google+, strategy
Latest Articles in Technology Category on EzineMark.com
Marketing is important at Christmas time
Thursday, December 22nd, 2011The Christmas period is one of the most important times in the retail sector as consumer spending increases around Christmas time every year. TAGS: SEO agency Preston, digital marketing agency Preston
Latest Articles in Marketing tips Category on EzineMark.com
Nike Air Force 1 Book Mens Sport Red White
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